As I begin my time with Talbot House, I am already experiencing Anthony Fusaro’s #1 rule: “Never pay for advertising.”
Talbot House is planning for one of its large fund raisers, a concert titled “Have a Heart for the Homeless.” Fusaro hopes that a local paper will do a feature on this upcoming event (March 8). He also plans on having local radio stations show their support.
My first job in helping implement the event will be generating some community awareness. AKA, I will be hanging up posters. Also, I will be soliciting support from community leaders who would like to advertise in the event’s brochure.
As I do my part to generate awareness, I want to note the response the name “Talbot House” evokes from the city of Lakeland. That might give me more clues as to their public image and their public impact.
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