Free Advertising!…Or maybe not.
The Kaiser Family Foundation released a new study today, showing that broadcast and cable stations do devote some air time to non-profit organizations offering public service announcements. This is incredibly helpful to organizations promoting health, safety, and well-being in the community.
The only problem is, the air time is virtually non-existent. The Kaiser Family Foundation estimated that 17 seconds of each hour are devoted to non-profit PSA’s. That would be only one-half of one percent of all TV air time. And to top it all, 60% of this air time was ran overnight. Only 13% of PSA’s make it to prime time, when the majority of Americans would actually be watching television.
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